CoverGirl’s inaugural “Beauty Boy” campaign with James Charles, Maybelline’s male ambassador Manny Mua, L’Oreal’s True Match ad with the Plastic Boy, and many more have not only challenged our perceptions of what beauty can be, but also asserted that men and boys are an integral part of this conversation. Patrick Starrr strikes a pose for Anastasia Beverly Hills. “Makeup makes me feel fierce!” Starrr told Yahoo Beauty.